The Growing Seed

The rigour of science. The honesty of coaching.

“Attention is the rarest and purest form of generosity.”
— Simone Weil

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Real change begins not with tactics, but with noticing—how emotions shape your choices, your presence, and the way others respond to you. Behavioural science tells us that lasting change comes when awareness deepens and identity shifts.

Drawing on this research, and years of working with leaders in complex settings, I’ve developed a five-part approach. It doesn’t offer quick fixes. It helps you lead with more steadiness, more clarity, and a kind of strength that doesn’t need to be loud to be felt.

1- Emotional awareness (EQ)

The emotions we return to—often without noticing—shape how we lead, connect, and make decisions. If you carry a sense of not being enough, that story will find its way into your actions. But if what’s present is courage, calm, or curiosity, something shifts. Possibility opens.
In our coaching, we explore the patterns beneath your choices—what you feel, how you think, and why you respond the way you do. The goal isn’t to fix you. It’s to help you access the emotional range that fuels real, lasting change—for you, and for the people you lead.

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thoughts and actions

2- Rewiring thinking patterns

I use principles from cognitive behavioural coaching to help leaders notice the stories they’re telling themselves—especially the ones that get in the way. Together, we look at how those patterns shape decisions, relationships, and the space you give yourself to lead.

It’s a practical, focused approach—particularly useful for analytical minds facing complexity. The aim isn’t to rewire who you are. It’s to make space for new ways of thinking that open up better choices.

3- The brain at work

Neuroscience shows us that the brain is always changing—rewiring itself through experience, reflection, and repeated action. I draw on these insights to support behavioural change that lasts.

Understanding how your brain responds to pressure, uncertainty, or conflict can shift how you lead. It opens space—for resilience, for growth, and for choices that once felt out of reach.

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evidence-based change

4- Data-driven development

I use tools like EQ-i and Hogan to surface patterns—how you lead, how others experience you, where your strengths serve you, and where they might get in the way. The data gives us a shared language. From there, we build a development path that’s focused, personal, and measurable—rooted in who you are, and where you want to go.

5- Innovation in action

While I draw from the foundations of coaching, I also make space for what’s emerging. That includes using tools like AI-assisted reflection—technologies that help leaders see more, faster, and with sharper perspective. It’s an approach that speaks to those working in fast-moving, analytical environments—where insight needs to be both deep and efficient.

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The leaders I work with—often in professional services, international organisations, and MBA or Executive Education programmes—value an approach that’s both grounded and human. One that makes room for complexity, while staying focused on what works. We don’t rush insight, and we don’t chase outcomes. We work in the space where both can unfold.
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