"The best time to plant a tree was 20 years ago.
The second-best time is now."

Because growth doesn’t ask for perfection. It asks that we begin.

Change rarely arrives when conditions are easy. It arrives when patterns that once worked stop producing results but have not yet become visible.

The Growing Seed supports leaders and leadership teams at those moments—when success still looks strong externally, but recurring decision failures and unresolved tensions signal deeper misalignment. We help you notice what’s happening below the surface, confront it with clarity, and decide what to do next. This is not about perfection or comfort. It is about shifting the dynamics that quietly erode effectiveness.

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AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo

my offer to you

Individual Coaching

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Executive, leadership & career coaching

Coaching is not a neutral conversation. It is a disciplined space to uncover the patterns that shape how you lead, how your decisions land, and why familiar challenges keep recurring. We start with where you are now, not where you “ought to be.” The work is focused on diagnosing misalignment between intent and impact, clarifying the leadership behaviours that determine organisational coherence, and helping you act with greater clarity and purpose. Over time, what shifts is not just behaviour, but the underlying assumptions that drive it.

Team Coaching

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team coaching

High-performing teams occasionally break not because they lack skill, but because they hide their dissonance beneath a veneer of efficiency. Team coaching here focuses on making visible the patterns that block progress: unwritten assumptions, unresolved conflict loops, unspoken hierarchies. Together we help teams recognise where alignment has frayed, sharpen collective sensemaking, and rebuild clarity around how they intend to work together under pressure. The result is not superficial harmony, but honest direction and shared accountability.

Workshops and Masterclasses

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Workshops & Masterclasses

Workshop and masterclass design here is anchored in real organisational dilemmas: how teams behave under ambiguity, why conflict recurs even with good intentions, and where leaders’ identities collide with organisational purpose. Each session invites participants to examine behaviour in context rather than abstract theory. Drawing on evidence from organisational behaviour and behavioural science, the work encourages participants to confront how what they do reinforces—or undermines—what they say they value. The focus is on intervention that resonates beyond the room.

Services

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My Commitment to you and your organisation

I bring a global view, an academic lens, and a focus on what actually shifts things. The theories matter—but only if they hold up in real rooms, with real people. My work is about turning insight into something usable. And making change feel possible.

4.9

/5

Satisfaction on average on a total of more than 100 clients.

100

%

Of clients experienced positive change.

98

%

Of clients would recommend this service to colleagues.

7

x

Average ROI of the coaching intervention.

unique advantages

Academic Rigour

I bring research out of the classroom and into real conversations—where decisions are made, tensions surface, and people are paying attention. What we explore isn’t abstract. It’s immediately usable.

thinking partner

Transformative Impact

Change doesn’t happen all at once. But it begins when people start seeing things differently—how they speak, how they lead, how they show up. My work helps make those shifts possible.

emotional intelligence

Scientific Foundation

The tools I use come from the frontlines of behavioural science. Not just models, but insights tested in real settings—and shaped to work in yours.

Coaching

Global Outreach

I work across borders, time zones, and teams—online or in person—without losing the human touch. The work adapts to where you are, and what your people need.

Total flexibility
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As a new Chief Executive I have really enjoyed directing the business, developing strategies and managing risks. However I have been less comfortable in being the person in the spotlight. This is a reflection of my introverted nature and discomfort in making connections. Your coaching sessions helped me to look beyond my sense of duty and obligations and gave me a new enthusiasm and purpose for engaging people. The focus on my values and why I want to build relationships has provided me with more confidence and a renewed commitment which I am sure will benefit both me personally and the organisation I am leading. Thanks you for your patience and guidance during our programme.

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Lorenzo is super smart and has an amazing capacity to drive you back to the session's objective (...) Under his guidance, I could understand key behavioural paths which I repeat and which are the ones that most affect my way of working or facing difficulties (...) with Lorenzo, I had always the impression he understood immediately where I was and where I had to go, and he could bring me there by just being at my side and make me feel I was leading the way. I truly recommend Lorenzo as a coach for Personal Wellness and Growth but also for Work-personal balance.

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Lorenzo and I embarked on a weekly coaching journey together as part of my integration into JLR as the newly created Global Managing Director for Range Rover. Moving into a newly created role and onboarding into a new company at the same time was extremely challenging. Lorenzo helped me to work through understanding my priorities (both personal and professional) and to identify my needs in order to be able to perform at my best. Lorenzo is empathic, personable, a great listener and really builds trust so that you can explore areas that would otherwise stay below the surface. The coaching was very beneficial and helped my integration and onboarding to be more effective – having a “safe” space to explore what was important to me.

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I spent six months with Lorenzo on a coaching programme and it was a truly inspiring experience. From day one we clicked and it was his natural approach to get to know me better, my surroundings and my aspirations. His engagement with me was intellectual, real and though provoking. I found Lorenzo to be extremely knowledgeable , personable , professional and he challenged me many times on my thinking , approach and areas where I could potentially look at things differently. He was creative yet practical. He was demanding but fair. I really appreciated Lorenzo going that extra mile to understand , empathize and jointly explore my development. I would highly recommend Lorenzo for any future collaboration and thank him for his support.

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I have had the pleasure of having Lorenzo as an executive coach. He supported me during the second half of my first year in the new company, in a critical moment of getting aligned with organization priorities. His balanced approach between asking, listening and focusing brought me to efficiently rebalance my personal attitude and understanding of professional relationships within the new group, particularly with leadership and peers. Based on my experience and proficient interaction, I cannot imagine having a better coaching relationship.

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Lorenzo is a thoughtful and perceptive coach and his coaching style is positive, energetic and enthusiastic. Lorenzo helped me to identify what my core strengths and personal competitive advantage are, enabling me to generate new ideas for how i might achieve my full professional potential. I have no hesitation in recommending Lorenzo's executive and developmental coaching services to anyone looking to step up to their next big career challenge.

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Lorenzo is a fantastic coach who is curious, warm, insightful and emphatic. I found his coaching style refreshing and was able to explore some deep transformational thinking in the safe coaching space that he created.

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I feel extremely privileged to have been coached by Lorenzo (...) I found Lorenzo’s approach to be warm, genuine, perceptive and really positive. I can say that I enjoyed all of the sessions even if they did challenge me sometimes! I have learnt lots about myself and it has helped me to gain perspective, an idea of what I am doing, where I am heading and has helped me with my confidence. I thoroughly enjoyed the experience, I cannot recommend Lorenzo enough.

If you want to clarify where leadership and organisational patterns are operating below the surface—and what to do about them—the Leadership Readiness Check offers a focused, evidence-informed snapshot of what matters most right now. It isn’t a scorecard. It’s a starting point for what follows: clearer insight, sharper decisions, and grounded action.

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free assessment
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Results-Backed Guarantee

I stand by the work. If, within the first month, the coaching doesn’t meet what we agreed it would, I’ll refund the full fee—no questions. What matters most is that the process feels right, and the change feels real.
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