About The Growing Seed
I founded The Growing Seed in 2021, shaped by years spent at the edge of two worlds—academic teaching and the realities of organisational life. The work began with a question: how can we help people think differently, not just perform better?
The name comes from a belief I hold closely: that growth doesn’t begin with answers, but with the willingness to look inward. When people develop what’s already within them, they start seeing problems—and possibilities—in a new light.
That’s what this practice is about. Rigour and relevance. Insight and application. Helping individuals and teams grow in ways that are thoughtful, honest, and built to last.
About me
I'm Dr Lorenzo Todorow, an executive coach and lecturer at UCL School of Management.
My coaching work started from a simple observation: most leadership development focuses on skills that leaders already have. The harder work — and the more useful — is helping people see the patterns that are quietly running the show.
The habits of thinking, the identity investments, the assumptions that once served them and now get in the way.Over the past decade I've worked with executives and leadership teams across sectors — from a Global Managing Director onboarding at Jaguar Land Rover, to senior leaders at the NHS, Heathrow Airport, and the United Nations, to teams navigating restructure, conflict, and growth.
The common thread isn't industry or seniority. It's the challenge of leading when things aren't simple.I hold a PhD in Leadership and Organisational Behaviour from Henley Business School. I'm accredited at ICF PCC level and hold the Advanced Certification in Team Coaching (ACTC).
I use psychometric tools — Hogan, Leadership Circle Profile, EQ-i 2.0, Lumina — where they add clarity, not as a substitute for conversation.Alongside my independent practice, I lead executive coaching for UCL's MBA programmes and teach organisational behaviour at its School of Management.
How I work
Coaching with me tends to be direct and unhurried. I ask questions that sit with you after the session. I'm not interested in quick reframes or borrowed frameworks — I'm interested in what's actually happening and what you want to do about it.
Most engagements begin with a diagnostic phase: understanding your context, your goals, and how you're currently showing up. From there, the work is structured but responsive — building over months, not sessions.
I work in English and Italian, in person and remotely, with individuals and teams across Europe and internationally.
