"The best time to plant a tree was 20 years ago. The second best time is now."

Because growth doesn’t ask for perfection. It asks that we begin.

We tell ourselves we’ll change when things calm down. When we have more time. But change doesn’t wait. It starts when we stop, take stock, and do something different—however small.

The Growing Seed exists for that moment. I work with people, teams and organisations who want to grow—not in theory, but in practice. What I offer isn’t magic. It’s a structured space, grounded in behavioural science, where honest conversation becomes the starting point for something new.
We look at patterns. We notice what’s working, and what’s getting in the way. Then we shift—gently, steadily—until the new thing takes root.

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AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo

Services

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My Commitment to you and your organisation

I bring a global view, an academic lens, and a focus on what actually shifts things. The theories matter—but only if they hold up in real rooms, with real people. My work is about turning insight into something usable. And making change feel possible.

4.9

/5

Satisfaction on average on a total of more than 100 clients.

100

%

Of clients experienced positive change.

98

%

Of clients would recommend this service to colleagues.

7

x

Average ROI of the coaching intervention.

unique advantages

Academic Rigour

I bring research out of the classroom and into real conversations—where decisions are made, tensions surface, and people are paying attention. What we explore isn’t abstract. It’s immediately usable.

thinking partner

Transformative Impact

Change doesn’t happen all at once. But it begins when people start seeing things differently—how they speak, how they lead, how they show up. My work helps make those shifts possible.

emotional intelligence

Scientific Foundation

The tools I use come from the frontlines of behavioural science. Not just models, but insights tested in real settings—and shaped to work in yours.

Coaching

Global Outreach

I work across borders, time zones, and teams—online or in person—without losing the human touch. The work adapts to where you are, and what your people need.

Total flexibility
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As a new Chief Executive I have really enjoyed directing the business, developing strategies and managing risks. However I have been less comfortable in being the person in the spotlight. This is a reflection of my introverted nature and discomfort in making connections. Your coaching sessions helped me to look beyond my sense of duty and obligations and gave me a new enthusiasm and purpose for engaging people. The focus on my values and why I want to build relationships has provided me with more confidence and a renewed commitment which I am sure will benefit both me personally and the organisation I am leading. Thanks you for your patience and guidance during our programme.

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Lorenzo is super smart and has an amazing capacity to drive you back to the session's objective (...) Under his guidance, I could understand key behavioural paths which I repeat and which are the ones that most affect my way of working or facing difficulties (...) with Lorenzo, I had always the impression he understood immediately where I was and where I had to go, and he could bring me there by just being at my side and make me feel I was leading the way. I truly recommend Lorenzo as a coach for Personal Wellness and Growth but also for Work-personal balance.

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Lorenzo and I embarked on a weekly coaching journey together as part of my integration into JLR as the newly created Global Managing Director for Range Rover. Moving into a newly created role and onboarding into a new company at the same time was extremely challenging. Lorenzo helped me to work through understanding my priorities (both personal and professional) and to identify my needs in order to be able to perform at my best. Lorenzo is empathic, personable, a great listener and really builds trust so that you can explore areas that would otherwise stay below the surface. The coaching was very beneficial and helped my integration and onboarding to be more effective – having a “safe” space to explore what was important to me.

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I spent six months with Lorenzo on a coaching programme and it was a truly inspiring experience. From day one we clicked and it was his natural approach to get to know me better, my surroundings and my aspirations. His engagement with me was intellectual, real and though provoking. I found Lorenzo to be extremely knowledgeable , personable , professional and he challenged me many times on my thinking , approach and areas where I could potentially look at things differently. He was creative yet practical. He was demanding but fair. I really appreciated Lorenzo going that extra mile to understand , empathize and jointly explore my development. I would highly recommend Lorenzo for any future collaboration and thank him for his support.

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I have had the pleasure of having Lorenzo as an executive coach. He supported me during the second half of my first year in the new company, in a critical moment of getting aligned with organization priorities. His balanced approach between asking, listening and focusing brought me to efficiently rebalance my personal attitude and understanding of professional relationships within the new group, particularly with leadership and peers. Based on my experience and proficient interaction, I cannot imagine having a better coaching relationship.

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Lorenzo is a thoughtful and perceptive coach and his coaching style is positive, energetic and enthusiastic. Lorenzo helped me to identify what my core strengths and personal competitive advantage are, enabling me to generate new ideas for how i might achieve my full professional potential. I have no hesitation in recommending Lorenzo's executive and developmental coaching services to anyone looking to step up to their next big career challenge.

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Lorenzo is a fantastic coach who is curious, warm, insightful and emphatic. I found his coaching style refreshing and was able to explore some deep transformational thinking in the safe coaching space that he created.

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I feel extremely privileged to have been coached by Lorenzo (...) I found Lorenzo’s approach to be warm, genuine, perceptive and really positive. I can say that I enjoyed all of the sessions even if they did challenge me sometimes! I have learnt lots about myself and it has helped me to gain perspective, an idea of what I am doing, where I am heading and has helped me with my confidence. I thoroughly enjoyed the experience, I cannot recommend Lorenzo enough.

Curious where coaching might make the biggest difference for you?The Leadership Readiness Check is a short, focused self-assessment designed to surface what’s most relevant right now—your development priorities, patterns, and next steps. No signup, no pressure. Just a place to begin.

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free assessment
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Results-Backed Guarantee

I stand by the work. If, within the first month, the coaching doesn’t meet what we agreed it would, I’ll refund the full fee—no questions. What matters most is that the process feels right, and the change feels real.
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